From dramatically reducing their carbon footprints to inspiring fans to advocate for sustainable fashion, an increasing number of celebrities are stepping up to the plate to show that sustainability and ethical fashion is the way to go. Read on to discover the stars who are leading the charge and inspiring us to become more conscious of the environmental and social impacts of our clothing choices.
1. Power of the Stars: Sustainable Celebrity Action
The Prospects of Celebrity Activism:
In recent years, our world has witnessed a rapid surge in media celebrity activism in fields from climate change to LGBTQ rights. Celebrities have the potential to spark large-scale social movements by leveraging the trust they have with their fans, inspiring them to act on behalf of what they believe in. However, for these impactful campaigns to have any real long-term lasting power, their sustained commitment and influence are pivotal. In other words, celebrities need to continuously strive for sustainability in their activism.
The power of the stars, when used correctly, can have immense positive transformations on our society, and celebrities have the power to promote, educate, and challenge global issues at large. Thus, in order to make such stars’ contributions truly effective, their actions must be lasting, connected to relevant causes, and integrated within a broader organizational setting.
- They must unite their energy and resources on cohesive movements
- They must continuously strive to increase their spheres of influence and grassroots efforts
- They must find ways to multiply their impact and create deeper connections with stakeholders
Sustainable celebrity activism should be framed within the bigger picture of working with grassroots organizations that are addressing the actual problem. By continuing to march hand-in-hand with effective organizations, celebrities can establish long-term activism focused on pushing their shared vision to success.
When done correctly, celebrity activism can be an immensely effective force for good in our world. With sustainability at the helm, it can lead to far-reaching hopeful changes.
2. Dressing for the Future: Supporting Ethical Fashion
There’s no denying fashion is one of the biggest industries on the planet, generating billions of dollars in profit each year. But with the potential benefit to society and the environment so vast, it’s essential we figure out how to move the needle towards an ethical fashion future. Here are some ways we can help:
- Investigate the Brands We Shop from: Discerning shoppers can take the time to research the origin and production process of the products they are buying. Are the materials sustainable? Is the production process ethically sound?
- Support Local Businesses and Indie Designers: Taking the time to research and support forward-thinking brands and businesses can make a huge difference. Plus, you’ll often find better quality in independent labels.
- Look for Certified Sustainable Materials: Clothes produced with certified sustainable materials also contain labels indicating such. Materials such as organic cotton, hemp, and bamboo, among others.
That’s not all, however. We can also start to rethink our approach to fashion and the clothes we buy. Instead of chasing the latest trends, asking if we really need a certain item or if it can be used for more than one purpose can help us to create a more sustainable fashion future.
Reduce, Repair, Upcycle and Recycle: Repair any clothes that can be mended instead of buying something new, upcycle items that you own to reduce your overall clothing consumption, and recycle clothes that can’t be repurposed in any other way. Aiming to make the most of the clothes we already own is one way of encouraging ethical fashion consumption.
Making conscious decisions when it comes to the clothes we buy can make a huge difference when it comes to sustainability. Supporting ethical fashion is a crucial step towards a more responsible industry, and you can start by taking small steps today. That single decision can have long-term effects on the environment and help create a better future.
3. Looking Good While Doing Good: Celebs Led the Way on Sustainability
The red carpet was awash with celebrity glamour and glamour with a conscience. As the world continues to buckle under the weight of our single-use plastic-filled lifestyles, the world’s most powerful stars are using their position to start conversations about sustainable fashion and how individual actions can really help.
- Reduced plastic pollution – Pop singer Billie Eilish had the red carpet talking with her custom Chanel couture made entirely of sustainably sourced materials. Her statement dress was truly one of a kind, made entirely by hand, but its most impressive feature was the huge reduction of plastic waste – even the decorative chains used were made from fair-mined gold.
- Energy efficient fabrics – Rami Malek looked dapper in a 100% organic cotton suit from world-renowned fashion house Givenchy. His suit was made from materials that use natural resources to maintain its hi-tech properties, so you don’t need to worry about sacrificing style for sustainability.
- Reuse and repurpose clothing – Actress Greta Gerwig went for a classic vintage look, re-wearing the same dress she wore to the 2017 Golden Globe’s. This shows that eco-friendly fashion isn’t just about what you purchase, but also what you already have in your wardrobe. Gerwig was brave enough to sport a used dress for one of Hollywood’s most glamourous events, and we’ll all be doing something similar as upcycling comes more and more into fashion.
These public statements of sustainability are not just about how good they look, but also about how good they are doing – whether that’s by reducing plastic pollution or promoting upcycling and repurposing. Not only are the celebs looking good on the red carpet but they are also showing us through their own example that we can too.
Climate change and waste reduction have become hot topics, with people all over the world looking for ways to show their commitment to tackling these issues. From energy-efficient fabrics to reusing and repurposing existing items of clothing, these stars have shown us that sustainability doesn’t have to be a sacrifice of style.
4. Inspiring the Public: The Sustainability Mission of A-List Stars
In recent years, sustainability has become a major cause for many celebrities. From powerful philanthropists to Academy Award-winners, A-list stars are dedicating much of their energy to environmental preservation and creating a more sustainable world. Their efforts are helping to spread an important message: taking simple, every day actions can make a real difference.
From campaigning for renewable energy to introducing eco-friendly fashion lines, the ideas and initiatives of these highly-visible people are inspiring the public. For millions of fans around the world, sustainability is no longer just a side interest: it’s now a lifestyle ethos. This shift in thinking and behavior is slowly encouraging large-scale action, setting the stage for monumental changes.
A-list stars have been passionately advocating on behalf of environmental causes. Here are some examples of what they’ve been working on:
- Leonardo DiCaprio founded The Leonardo DiCaprio Foundation to tackle climate change and protecting wildlife.
- Charlize Theron launched the Charlize Theron Africa Outreach Project, a charity that focuses on youth and health in Africa.
- Beyoncé Knowles developed Beyoncé’s Greenprint, an initiative to reduce people’s eco-footprint and promote healthy eating.
- Emma Watson co-founded The Justice and Equality Fund, a charity that works to end violence against women and girls.
These superstar activists are helping to raise public awareness and giving hope to the great cause of sustainability. We may not all be able to save up enough energy to power a small island, but by doing our part, we can work together to make a big difference.
Thanks to the hard work and dedication of many celebrity activists, the message of ethical fashion is slowly finding its way into the industry. We can hope that the dedication of those aforementioned stars to make sustainability fashionable will stick – and that their efforts will be the catalyst to a larger fashion revolution.